02-25-2007, 10:11 AM
Quote:At the heart of every site redesign are two questions: What should be on the home page? What is the home page's purpose? Answers vary based on your business model, breadth of products/services, and customers. In general, a home page should answer the following questions:
* What does your company do?
* What is your company's breadth of products/services?
* What are the top categories/products/services I'm likely to be interested in?
* What's new on the site, or what promotions are running?
* How do I quickly get to the categories I want to browse?...
full article: http://www.clickz.com/showPage.html?page=3625065