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Quote:It’s a fact: People learn better and retain more information when more senses are engaged in the education process. With all a company does to educate consumers, the media, vendors, and staff, podcasting is an ideal way to further engage your audiences...

You don't necessarily need to create brand-new content for podcasting purposes. If your business is like many others, it already has plenty of useful, podcast-ready information on hand. To serve consumers, industry shareholders and stakeholders better, smart organizations stay on top by informing people of advances through a number of different outlets, including newsletters, press releases, white papers, annual reports, customer service, and training materials. When you look at each of these items, you’ll see some intriguing possibilities regarding the repurposing of this content for podcasting...