02-27-2007, 09:23 AM
Quote:Many artisans like me are trying to sell their works from home using Internet marketplaces such as eBay (EBAY) and Etsy. Could you give some advice on how to get products the most exposure on the Internet? I'm sure many artists would appreciate the business help.
There are two important concepts to consider: brand value and integrated marketing.
Keep in mind that every time someone sees your work, reads about it, touches it, or hears about it, your brand is reinforced. Your brand defines how your art is different, and how that difference matters to someone who might buy it. Ultimately, brand value is how someone feels (not thinks) about your art and what they feel it says about them that makes them buy your art...
full article: http://www.businessweek.com/smallbiz/con...ng+started