03-01-2007, 10:06 AM
Quote:Reciprocal linking is a strategy that Web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. The practice is still an indispensable Web marketing strategy, but now fraudsters are manipulating the protocols for their gain - and your loss. Therefore, it's wise to watch out for unethical practices employed by bogus partners.
Why Do Web Sites Use Fraudulent Reciprocal Linking?
There are some Web sites who claim to be a trusted reciprocal linking partner when in fact they just aim to outwit their so-called linking partner. Why do they use fraudulent reciprocal linking? There are two possible reasons for this. First, these Web sites want to have one-way incoming links rather than a reciprocal link because a one-way incoming link is more valuable than a reciprocal link. Second, it's done to avoid participating in reciprocal linking activity with lower ranking Web sites...
full article: http://www.ecommerce-guide.com/solutions...hp/3662646