03-01-2007, 12:26 PM
Quote:But as rating systems have become more popular and, as Resnick shows, valuable there has been what some would say is a predictable response: the emergence of scammers, spammers, and thieves bent on manipulating the mob. Call it crowdhacking.
In some cases, crowdhackers are looking to boost sales or increase traffic to their Web sites. In other instances, theyre simply ripping off unsuspecting consumers. Either way, the more we base decisions on the wisdom of crowds, the greater the incentive to cheat...
full article: http://www.wired.com/wired/archive/15.03/herding.html