03-07-2007, 10:51 AM
Quote:To fully optimize your Web site for search engine access, Forrester's VanBoskirk offers the following steps to success:
1. Develop keywords continually.
2. Make your site crawlable. Ensure key content is in front of a firewall, outside of Flash-based automations and not written in complex or dynamic links.
3. Monitor site visibility. Site visibility also depends on how well other sites have optimized, as well as the changing algorithms of Web crawlers like Google or Ask.com. Smart marketers will use inexpensive tools to regularly track site position against competitors.
4. Increase your content and inbound links.
5. Use SEO for long-term goals; paid search for quick or changing needs.
6. Cross-reference your SEO and paid search work.
7. Buy paid search ads to support offline campaigns.
full article: http://www.ecommercetimes.com/story/Q572...-SEO.xhtml