03-08-2007, 10:46 AM
Quote:Finding the right combination of keywords is key, but where should you look?...
Keyword suggestion tools from search providers are always a good start...
Cereal boxes, the latest episode of "Monk," cute bumper stickers and every single pearl of wisdom to erupt from Rosie O'Donnell can be assembled into a search marketing program. That is the beautiful part of search engine advertising: it doesn't cost much and it doesn't take long to find a winner.
If the consuming public is thinking it, chances are thought will be translated into search terms. Bloggers and brand advocates are new and effective sources for relevant keywords that might fit nicely into a keyword lexicon...
full article: http://imediaconnection.com/content/13918.asp