10-10-2005, 03:28 PM
Quote:Quick: how many customers that buy from you on eBay are return customers? Not sure? Here's a fast way to get an idea of the percentage. Divide your unique feedback by your total feedback (total is usually higher) and that will give you an idea. The number isn't perfect, of course, because some of those extra feedbacks are from multiple-item auctions and the like, but it will at least give you an idea. If you have higher han 3 or 4 percent retention/return, you're doing pretty well compared to most eBay sellers.
full article: http://www.smallbusinessbrief.com/articl...02855.html