03-09-2007, 10:25 AM
Quote:In a competitive marketplace, with hundreds or thousands of other options available at the click of the mouse, online businesses can't afford to fail even one customer. Not only will she leave your site -- maybe forever -- but if it goes unnoticed, that same problem might actually impact hundreds of others...
Transaction problems still plague sites, in every aspect of e-business. These otherwise sophisticated businesses amazingly still rely on customer calls or after-the-fact surveys to alert them to transaction problems.
To add insult to injury, they often also ask those customers to retrace their steps in order to pinpoint why and where a transaction went sour. Not only is this reactive and incomplete in terms of customer service, but it is time-consuming, ineffective and extremely detrimental to both the top and bottom lines...
full article: http://www.ecommercetimes.com/story/RIcg...Tool.xhtml