03-09-2007, 12:23 PM
Quote: Online marketers have been grumbling about the rising cost of paid search adverting for a while. But comparison shopping engines are providing an alternative, both in their rising number that gives marketers more places to be found besides through web search, andin some casespricing models that offer an alternative to cost per click.
While most comparison shopping engines revenue is based on cost per click, theres definitely a new trend toward cost per acquisition models, according to Scot Wingo, CEO of ChannelAdvisor Corp., a provider of e-commerce technology and marketing services for selling on the web. A lot of the newer comparison engines like Jellyfish or TheFind.com are offering as an option or making it their entire business model to go for a percentage of sale, he says...
full article: http://www.internetretailer.com/dailyNews.asp?id=21678