10-10-2005, 05:04 PM
Quote:Anthony Noto, a Goldman Sachs analyst, told the Wall Street Journal he believes Skype can help eBay generate revenue from the 1.9 billion monthly searches that take place on its sites by posting pay-per-call sponsored listings, or paid advertising, on the top of search-results pages.
An auction site putting paid listings on search results pages is not unheard of - and in fact, it's already being done. Yahoo Auctions tested the approach in January using its Yahoo Search Marketing ad network
full article: http://auctionbytes.com/cab/abn/y05/m10/i10/s01