03-13-2007, 10:19 AM
Quote:The Association for Retail Technology Standards (ARTS) got busy early this year. The technology standards division of the National Retail Federation (NRF), ARTS began in 2007 with the introduction of several e-commerce data and content management standards.
Among those standards, ARTS -- in partnership with the NRF's Shop.org division -- introduced a new e-commerce data exchange format for comparison shopping engines (CSE) at the annual Shop.org convention in October 2006...
"The current situation is a digital tower of Babel, where different online shopping search and shopping engines take SKU data in different formats. These specs allow advertisers, engines and agencies to exchange product data more efficiently," said Jay Heavilon, a partner with MARS...
full article: http://www.ecommercetimes.com/story/KZ2b...ines.xhtml