03-14-2007, 01:52 PM
Quote:Like you, many retailers and online sellers are recognizing the need to honestly evaluate whether their e-commerce platform can continue to support growth and evolving business needs. Simply offering products online and expecting new customers to find them isn't enough to remain competitive in the online world.
Customer loyalty and a pleasurable shopping experience are essential for growing the wallet share of existing and potential online buyers.
With competitors just a click away, you have hopefully begun to recognize a variety of new factors driving advances in e-commerce, including making it easy for shoppers to easily find you; targeting (and, thus, personalizing) offers and campaigns to customer segments and individuals; and creating more dynamic, intelligent sites that quickly respond to changing customer expectations...
full article: http://www.ecommercetimes.com/story/Tj82...form.xhtml