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Full Version: 20 Tips For Good Web Copy
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Quote:0 Things To Remember For Good Web Copy

    1.    Tight writing. That doesn't mean bad or easy writing.

    2.    Copy of about 600-800 words is better for SEO and catching the long tail of search.

    3.    Title – Subject – Support, in that order, like subject, verb, object.

    4.    Titles should be snappy and informative – clickable, but clear.

    5.    Leads (first sentence or paragraph) should get to the point. Tell the reader what the article's about first thing...

full article: http://www.webpronews.com/topnews/2007/0...d-web-copy