03-17-2007, 08:47 AM
Quote:No, we're not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season, now is the time to start planning for it. We asked experts in all areas of multichannel commerce marketing, print production, Web development, circulation, customer service, fulfillment for help in avoiding preventable last-minute snafus and in learning from the past seasons' errors. n And even if you're not a consumer merchant with a big holiday business, you can benefit from their advice: Whenever your peak season is, they'll help you be prepared for it...
...planning ahead remains a must for Stopka and other multichannel merchants. And for consumer marketers that count on the fourth quarter to push their business into the black for the year, planning ahead for the holiday season is critical.
In fact, if you're a fourth-quarter business, you should already have started gearing up for holiday 2007. Even if you're just buckling down now, however, you should easily be able to catch up and implement strategies and improvements to help boost your revenue and profits this coming season. ...
full article: http://multichannelmerchant.com/crosscha...countdown/