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Full Version: Domain Name Development vs. Domain Parking
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From the T.R.A.F.F.I.C. West domain conference:

Quote:Doctor was a strong advocate for development, noting “Companies want to buy companies, they don’t want to buy domains.”

If you do develop, Beckman cautioned that you should understand  that it is no guarantee of success because you will have to develop something better than other sites devoted to the same topic if you want to attract an audience. “It is very competitive,” Beckman said, “You have to build content and links, put out press releases and continually update your site. Building some content and then sitting on it will not work – it is an ongoing process.”

Warner favored a balanced approach, recommending that the best names be developed while some are sold and others are monetized through PPC...

full article: http://dnjournal.com/cover/2007/march-page2.htm
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