TulipTools Internet Business Owners and Online Sellers Community

Quote:Your conversion rate is a measure of the number of potential customers that go on to buy your product or service from your website. In other words, it is defined as the number of visitors that turn into customers of your products or services. Although many websites concentrate on increasing the number of visitors they have, what you need to be concerned with is actually retaining new clients.

Improving a website's conversion rate can be relatively simple. Here are five techniques for doing just that...

full article: http://businessknowledgesource.com/marke...21991.html

Quote:Don't make people scroll down to see important purchasing information. This would include the buttons they will need to click on to add things to their cart, to check out and other calls to action.

We need to move the size and color drop down boxes closer to the add to cart buttons on our newest store because it would be really easy to overlook them. 

Quote:Some things you could do to establish trust would be to give a brick and mortar address, list a phone number where someone might be able to reach you, show a privacy policy and clearly explain shipping procedures.

Good advice.  Spending $15-$70 for an SSL certificate even if you only use PayPal is another way to establish trust because most shoppers expect a lock icon in their browser during checkout. If you can't afford $15...

Quote: If you can't afford $15...

Give it up and close the store. 

[quote author=maggie777 link=topic=8727.msg47907#msg47907 date=1174786954]

Quote: If you can't afford $15...

Give it up and close the store. 
[/quote]

or rewrite your business plan, find a new product line, etc.