TulipTools Internet Business Owners and Online Sellers Community

Quote: Researching purchases online then buying offline is nearly universal...85% of online shoppers have shopped online for a purchase they made offline...

Online consumers told surveyors that they spend more time researching products online than they spend shopping in person. Two-thirds of multi-channel shoppers said the Internet is the most important shopping information resource...

Multi-channel shoppers also purchase more at local stores than they originally planned to after doing online research, according to the new study...

full article: http://www.internetretailer.com/dailyNews.asp?id=21804

I research online before I buy online.  I hate (offline) stores. 

[quote author=bargainbloodhound link=topic=8788.msg47890#msg47890 date=1174765089]
I research online before I buy online.  I hate (offline) stores. 
[/quote]

Me too, although if I lived in NY, I probably would be shopping offline a lot more.