03-30-2007, 07:47 AM
Quote:Executives get caught up in the ease of use of e-mailjust write something up and send it out to everybody. They need to roll up their sleeves and figure out what consumers in particular segments really want.
Segmentation, creating e-mail messages for specific consumer sub-groups within an overall target group such as repeat customers or individuals in a tiered loyalty program, is key to effective e-mail marketing, Galloway adds...
full article: http://www.internetretailer.com/dailyNews.asp?id=21882