04-05-2007, 09:19 AM
Quote:Vertical search engines continue to proliferate on the Internet, hoping to capture eyeballs and advertising revenue with their subject-specific content. For consumers, these sites which focus on areas such as shopping, travel, health and jobs can be real time-savers. For marketers looking to capture these consumers, niche search engines, which typically charge much less than the major search engines for advertising, hold out the promise of a greater return on investment.
The question is, with so many vertical search engines, many competing in the same niche, and Google and Yahoo just a click away, do these sites actually deliver?...
Indeed, for e-commerce businesses offering niche products, a niche search engine that targets that niche market segment, has a good reputation and offers low rates to advertisers is "a no-brainer," says Satagopan...
full article: http://www.ecommerce-guide.com/solutions...hp/3669361