04-05-2007, 10:37 AM
Quote:Buying analytics
Search engine advertising is known for its amazing direct marketing capabilities. A few marketers are starting to use search as a brand vehicle by buying terms that exist much higher in the buying funnel. Most ironically, many of the same advertisers forget their own buying process when calculating the return on search.
How much consideration does the average buyer need for your products? Do buyers shop around? Is it possible a potential customer would visit four or five sites before making a purchase? What is the time lag between search and purchase? The average online shopper will conduct multiple searches and visit at least four sites before making a purchase...
full article: http://imediaconnection.com/content/14330.asp