04-10-2007, 09:15 AM
Quote:SUMMARY: What if you offer low-priced content on a pay-per-use basis but want customers to act more like subscribers with a long-term relationship to your site?
See how one company created its own virtual currency to also serve as a marketing tool to encourage customers to return. The system is working so well that they've had 48.5% compound annual revenue growth over the past five years and their repeat customer rate is 47%...
full article: http://www.marketingsherpa.com/article.html?ident=29925