04-10-2007, 09:24 AM
Quote:How to Convince Me (the consumer) to Buy Online Instead of Off:
1. Website must look professional. The art of seduction always begins with presentation. Sloppy never gets the girls.
2. Don't make me look a hundred different places for information. Give me product details until you've made me sick with them. Link to product reviews.
3. Don't try to be slick by overselling an inferior product. Be honest about why it's not as good as the higher-priced item. The consumer (that's me and you) appreciates being able to balance value and affordability.
4. Make all serious considerations clear. It builds trust. For example, if the TV's refurbished or needs an external tuner, let us know up front...
full article: http://www.webpronews.com/topnews/2007/0...buy-online