04-15-2007, 11:21 AM
Quote:With thousands of startups around you and lots more big companies with big PR budgets competing for peoples attention, how can you get your company noticed? The answer is simple: word of mouth its the only way Ive seen small companies reliably rise above the noise. Word of mouth is cheap and effective and small startups are ideally suited for it because people like to tell their friends about the latest exciting thing that theyve discovered. Ive seen it work many times, and it can work for you, too, if you focus on these three things:
1.Build a great product...
2. Find your story...
3. Your medium can be your message...
full article: http://www.foundread.com/view/the-medium-is-the