04-21-2007, 08:39 AM
Quote:The battle against online fraud can be a complex and ever changing fight. The good guys come up with counter measures to the bad guys. The bad guys react by changing their tactics, the good guys react, and so the wheel turns.
Thus, as eBay fights fraudsters, sellers are exposed to new behaviors. One problem that we've seen substantially escalate in the last several weeks is TKOs...
The TKO actions taken by eBay Seem logical enough, but this is causing serious economic damage to sellers as it ramps up:
1. Top-sellers by the nature of listing more, have a higher probability of being hit by the problem and as they grow, the number grows at a faster rate.
2. In steps 8+9 of the TKO scenario above, the email to the seller (included below due to length) is very clear that a fraudulent bidder/taken over account was involved. HOWEVER, the email to the bidder (included below due to length) is very unclear and in fact doesn't even clearly state that it was not the seller that caused the listing to be TKO'd.
* 2A. The email to ALL bidders hurts the seller's image/brand on eBay by not making it clear they are not fraudulent
* 2B. The email frequently causes a raft of emails to the seller and increases customer service
* 2C. The email does not point the buyer back to the seller to try and bid on a similar item or once the seller relists, let them know about it (more on relists - see number 5)...
full article: http://ebaystrategies.blogs.com/ebay_str...llers.html
