04-21-2007, 09:29 AM
Marketing Sherpa has released their Ecommerce Benchmark Guide 2007.
More details on the 300 page report and purchase ($297): http://www.sherpastore.com/e-commerce-benchmark.html
A free 18-page excerpt from the report is available here (.pdf format): http://www.marketingsherpa.com/exs/Ecom07Summ.pdf
The free excerpt contains research on:
press release ( a copy of the free pdf is also available here): http://www.prweb.com/releases/2007/04/prweb520076.htm
More details on the 300 page report and purchase ($297): http://www.sherpastore.com/e-commerce-benchmark.html
A free 18-page excerpt from the report is available here (.pdf format): http://www.marketingsherpa.com/exs/Ecom07Summ.pdf
The free excerpt contains research on:
Quote:- MarketingSherpa today released a complimentary PDF download chapter of its new E-commerce Marketing Benchmark Guide. The PDF includes eight charts with new data on shopping cart abaondonment rates, search engine marketing, and email marketing.
How consumers "see" merchandise category pages -- including a
four-color heatmap from a new eyetracking study conducted on
BestBuy.
Where 1,913 ecommerce marketers say their traffic comes from --
including year-over-year changes in SEM and email as a percent of
incoming shopper traffic.
Which types of emails are consumers most likely to open and
read from you.
How alternative payment methods are gaining a foothold on your
competitors' sites.
How well your peers are handling tech team versus marketing
team relationships.
press release ( a copy of the free pdf is also available here): http://www.prweb.com/releases/2007/04/prweb520076.htm
