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Quote:A San Francisco start-up on Monday is expected to begin offering its users a new way to do Web browsing: customizable keyword shortcuts.

Created by a company called OpenDNS, the idea is to allow people to create keywords that point to favorite Web sites. Gadget buffs could link that word to CNET News.com's sister site Crave, for instance, so in the future they would be taken there merely by typing "gadgets" into their browser's address bar.

"OpenDNS shortcuts are designed to make the address bar usable again," said David Ulevitch, the company's chief executive. The service requires creating a free account and configuring your computer to use OpenDNS...

full article: http://news.com.com/Start-up+adds+shortc...g=nefd.top

Why is this better than a bookmark?

Quote:Why is this better than a bookmark?

Quote:The idea of keywords redirecting to Web sites isn't exactly new. RealNames tried to make a business out of it through a partnership with Microsoft, but it closed shop in 2002, after burning through tens of millions of dollars.

It's better than a bookmark (for OpenDNS) because Venture Capitalists will throw millions of dollars at this asinine idea (as they did with RealNames) and they wouldn't invest anything in a bookmark since every browser already has a bookmarking feature.

For the average Internet user however there really is no benefit.

Quote:For the average Internet user however there really is no benefit.

That's what I thought.