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Quote:Benefits of RSS
“It’s a great way to stay in contact,” said Thomas Harpointner, CEO of AIS Media, a commercial Web-services firm aimed at small and medium businesses. His firm’s clients have begun using RSS as an adjunct to e-mail marketing. “It won’t replace e-mail marketing, but is a parallel track,’ he says.

In addition to maintaining contact with customers, an RSS feed can deliver hidden benefits, noted Harpointner. For example, it can boost your site’s rankings with search engines, since a properly implemented feed can percolate up immediately, as opposed to languishing for the four-to-eight weeks it takes for a regular Web page to be indexed.

Also, customers may be more likely to click on an RSS subscription bug than they are to subscribe to a newsletter, because they don’t have to share any personal information (namely their e-mail address) to opt in. And perhaps the biggest advantage of RSS over e-mail: Your missives won’t get caught in recipients’ spam filters...