04-30-2007, 07:52 AM
Quote:SUMMARY: Few website changes affect conversion rates as much as landing pages and navigation. In repeated MarketingSherpa studies, landing page optimization has routinely scored as the highest performing test by retail-oriented search marketers, while ecommerce marketers rank effective site navigation as the #1 site-related priority.
But wait until you see how the process of improving landing pages and site navigation led a major retail brand to almost completely rethink the way they look at online marketing ROI...
full article: http://www.marketingsherpa.com/article.html?ident=29945