04-30-2007, 08:03 AM
Quote:Ask will extend its ASL program to pay per click, contextual ad units to be displayed on publisher websites. For now, those sites will be ones in the IAC family, like Match.com and TicketMaster.
Speer said the same sort of bid structure will be in place for contextual ads just as it is for search advertising. The existing management tools ASL clients use will allow those customers to break out the contextual reports and see their performance...
On Ask's contextual product, Speer said: "From a publisher perspective, they have a lot more control." Publishers will be able to tune what their sites display on a relevancy basis. A site publisher can choose to show the most highly relevant ads...
full article: http://www.webpronews.com/insiderreports...l-ad-space