04-30-2007, 08:24 AM
Quote:The debate over the value of advertising in the metaverse just got a lot more interesting. Earlier this month, I noted a survey which suggested that real world marketing in Second Life wasnt working. That still seems largely true, but now a new study from Seattle-based Global Marketing Insite strongly implies that its not from lack of interest which is, according to the firms report, surprisingly strong...
So the problem with SL marketing doesnt seem to be rejection of advertising in general, just indifference to the kind of virtual advertising theyve seen thus far...
full article: http://gigaom.com/2007/04/29/does-virtua...#more-8858