05-01-2007, 09:15 AM
Quote:Keeping up
For Roots, as well as almost all of todays retailers, that means keeping abreast ofand in some cases taking initial steps to participate ine-retailing trends that are likely to grow in importance over the next several years:
* Tighter and more customer-serving integration of information across web, store and call centers;
* More online video and a move toward web TV;
* Emergence of the cell phone and other wireless devices as both online shopping and payment devices;
* Social retailing as well as social networking;
* New web site applications such as a site search feature that, similar to Like.com for Internet search, enables shoppers to search for products based on particular characteristics like color or fabric...
The next few years will see significant changes in retail e-commerce, cutting across technology, retail organizational structures, and consumer demand and interactivity. Well see more changes in the next two years than we have since 1996, ...
full article: http://www.internetretailer.com/article.asp?id=22232
