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Quote:If you count cell phone ringtone and wallpaper downloads as m-commerce, "you're talking about billions of dollars," ..."If you throw in revenue associated with actual buying of other goods using the cell phone ... then the estimates are all over the board. The reality is probably very little money is getting made, but that's where the potential is."...

Juniper Research estimates that global m-commerce revenue will exceed US$88 billion by 2009, a $69 billion increase from year-end 2005,...

Opinions vary, but a consensus view has developed that Asian and emerging-market economies are hot spots for m-commerce.

"The ones that seem to come up a lot as budding hot spots are India, China and various Latin American countries like Mexico and Venezuela," according to Gonzalez, who noted that Latin Americans "have a statistically higher-than-normal propensity to purchase goods on the phone. ..."

Quote:While the U.S. and European Union markets are more crowded, closely regulated and contested, their size and technological infrastructure mean that they will be important proving grounds for m-commerce. There could be 10 million to 20 million m-commerce users in the U.S. by 2010

In Europe, "the UK is showing some very positive trends. Specifically, in the music space, 3's full-track download services is second only to iTunes in digital music downloads," according to IODA's Mitchell. 3, owned by Hutchison Whampoa, is one of Europe's leading mobile telecoms services providers.

"The U.S. market continues to show signs of massive growth," said Jeff Mould, CEO of Announce Mobile, adding that "consumer awareness, new applications and 3G handsets are building an m-commerce momentum and has only just begun to touch on the potential...