05-02-2007, 10:54 AM
A comparison engine white paper from ChannelAdvisor
Download (free registration required): http://www.channeladvisor.com/comparison...a9K_b.html
Quote:Leveraging Product Attributes: Turn Shoppers into Customers
As an online retailer, youre constantly striving to increase conversions and get your products to appear first, before your competitors. Using product attributes helps you increase visibility and acquire new customers. Consumers get an improved product search experience, getting them what they are looking for faster. You get better placement, higher quality clicks and customers that want to come back
Download (free registration required): http://www.channeladvisor.com/comparison...a9K_b.html