05-09-2007, 09:22 AM
Quote:Marketers assume that Googling for information is an automatic response the instant a Web surfer opens a browser. For many Internet users, the theory is true. However, for a number of reasons, and with increasing regularity, many people bypass search engines altogether in favor of a technique called direct navigation. Simply put, direct navigation is when a user directly types a Web address into a browser.
However, the phenomenon of direct navigation to generically named sites with an "intent to search" is a relatively new concept that shifts how marketers must think about their own Web site traffic and how consumers are finding information about the things that interest them.
Marketers are turning to direct navigation programs to complement their search campaigns for a number of reasons, including the emergence of programs like AdSense and other technologies that can populate unused Web domains with information to create mini-portals...
full article: http://www.ecommercetimes.com/story/N2j7...main.xhtml