05-10-2007, 08:40 AM
Quote:No more than 50 keywords per ad group.
Make liberal use of negative keywords, even if they don't always work because you don't want your ads to appear where the content is irrelevant.
Ads need to stand out. Yell, don't whisper.
Be more competitive by giving a little. An offer of free shipping can be instant clicker...
full article: http://www.webpronews.com/topnews/2007/0...m-the-pros