05-12-2007, 09:53 AM
Quote:There are many things that can negatively impact the experience a visitor has at a website. To improve conversion, a merchant has to identify impediments and improve the customers shopping experience. Some things to avoid include:
1. Requiring customers to register. You should never require customers to register in order to checkout. Doing so will frequently cause massive abandonment from the order process. Customers simply do not want to register to make a purchase and checkout. Give customers the option to register or save their information at the very end of the process-not the beginning...
2. Not having or portraying a secure shopping environment...
3. Not having clearly-defined exchange policies...
full article: http://www.practicalecommerce.com/articl...onversion/