05-17-2007, 10:39 AM
Quote:Rule No. 1: The e-mail must be anticipated.
Rule No. 2: The e-mail must be relevant.
We recommend that our clients use information they gain about their customers selectively to keep them informed. If you are a jeweler, for example, and one of your customers purchased an anniversary ring for his wife in 2005, your messaging can remind this customer of the approaching date and also provide selective information about new jewelry designs and styles that would be perfect for the up-and-coming anniversary...
Rule No. 3: The e-mail must offer value...
Rule No. 4: The e-mail must be integrated....
full article: http://ecommercetimes.com/story/Flg0aVKl...ting.xhtml