05-19-2007, 09:51 AM
Quote:Top Three Mistakes: Keywords and Landing Pages
1. Failure to test. Continuously test new headlines, call-to-action text, colors, font sizes, images and body copy; this is critical. Sign up for Google's Website Optimizer program and start performing multi-variant testing. Market trends, competitive forces and customer intentions shift. Testing enables a merchant to stay on top of his/her PPC marketing performance.
2. Failure to separate. If necessary, separate your PPC marketing landing pages from your existing website structure (you can use the same domain name if necessary)...
3. Failure to plan. Organize PPC campaigns around relevant keyword themes...
full article: http://www.practicalecommerce.com/articl...ing-Pages/