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Quote:I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market.  The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.

If true this deal makes a lot of sense for both parties.  Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts...

Quote:The advertising factor, its reputation and its loyal group of publishers makes Feedburner the ultimate sandbox for Google to tackle the RSS monetization puzzle, which has not quite successfully been solved by anyone yet. Although Feedburner and its competitors like Pheedo (which Yahoo may go after if Google does buy Feedburner) can help some publishers earn some extra revenue, Google’s AdSense (contextual, image & video) and DoubleClick properties may ultimately find a permanent home in the world of RSS aggregation...

Quote:Rumeur du jour: Google pour acheter Feedburner pour $100 millions

Quote:Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.

The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point...