05-22-2007, 09:21 AM
Quote:eBay revised its privacy policy and told users that, beginning in July, it would begin serving up targeted advertisements based on eBay's information about users. Users will be able to set their preferences in My eBay with a feature called AdChoice that, according to the company, "lets you tell us whether you want us to use the information we have about you to customize the ads you see."
Calling itself a transparent community, eBay said it would identify the new ads served with the program. While eBay did not identify the companies it would be working with to serve the ads, Yahoo is the exclusive provider of all graphical advertisements throughout the eBay.com site and provides sponsored search results on eBay.com search results pages, while Google is the exclusive text-based advertising service for eBay outside the United States...
full article: http://www.auctionbytes.com/cab/abn/y07/m05/i21/s02
Randy Smythe on eBay's privacy/user agreement changes:
Quote: You Blog It, eBay Owns It (too), Says New User Agreement
"eBay has always claimed rights to auction descriptions, and in fact, it grants its affiliates permission to republish them. Now, in addition to content areas such as seller listings, feedback comments, "About Me" profile pages and discussion boards, eBay has numerous Web 2.0 content areas, allowing buyers and sellers to write reviews and guides and publish blogs and wikis. Not to mention videos embedded in eBay listings."
By being a member of eBay, users now grant eBay a content license that reads, "When you give us content, you grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sublicensable (through multiple tiers) right to exercise the copyright, publicity, and database rights (but no other rights) you have in the content, in any media known now or in the future."
full article: http://rksmythe.blogspot.com/2007/05/rea...ay-20.html