05-24-2007, 09:15 AM
Quote:Selling Prices
Both Hersh and Sheng find that they get higher prices for most merchandise on Amazon.com, though eBay is clearly the best marketplace for collectibles. "The same product sells for more on Amazon," Hersh says simply. Sheng adds, "Amazon buyers tend to be more affluent. They buy higher ASP (Average Selling Price) products. On eBay, buyers are looking for value as well as features."
Quote:Customers' Expectations
Hersh says Amazon customers pay higher prices and expect better performance. "On Amazon, if there's a problem, you simply return the item. On eBay, customers talk more to you."
Sheng agrees: "eBay buyers expect just as much as Amazon buyers do after a sale, and due to the culture of eBay, they ask more questions. For instance, they ask if you have shipped a product even though we have a fully functional Web site that tells them if it has been shipped."
Quote:If you have lots of items to sell and they are new or new consumer goods that are contained in its huge catalog, Amazon.com offers eBay sellers many advantages: free sales listings; standardized listing forms; no need to take photos; higher selling prices; straightforward payment, shipping, and fulfillment of transactions.
full article: http://www.auctionbytes.com/cab/abn/y07/m05/i23/s01
webinar: http://tinyurl.com/2oe58d
