05-24-2007, 09:54 AM
Quote:Top Three Mistakes: Shopping Comparison Sites
Trying to compete primarily in terms of price. "Do not start by trying to be that 'low-priced guy,'" Saldana said. "That is just the absolutely wrong way to do it." Instead, he said merchants are better off when they provide a fair price, a great product description and great service. "It is not always about price," Saldana said. Customers will respond "if they have the information and are armed with [an understanding of] exactly how this product is going to fill their need."...
Going too fast. Mangum warns merchants to start slowly. "Try a site or two and see how it goes," she said. "Try not to overspend on the site."...
full article: http://www.practicalecommerce.com/articl...ost-Sales/