05-27-2007, 10:12 AM
Quote:By eliminating the physical constraints of shelf-space and inventory management, online retailers can offer a virtually unlimited array of products and services to an unlimited set of visitors capitalizing on the niches that exist along the demand curve.
Many readers will recognize the familiar refrain of Chris Andersons Long Tail economics above connecting the niche preferences of consumers with specific products that result in a more profitable online business. While these economics are theoretically what all online retailers are seeking, how can stores make this a reality?...
Long Tail economics demand a model that leverages a retailers Invisible Crowd, or crowd sources. This model learns from shoppers as they use a Web site, and identifies the natural affinities that emerge. Online retailers shouldnt just focus on whether a shopper viewed a product, but whether they truly considered it, compared it and actually liked it...
full article: http://www.dmnews.com/cms/dm-news/catalo...41246.html