05-28-2007, 01:14 PM
Quote:Anchor text refers to the text used in your linking structure. And the keywords you use contributes to relevancy on the page it links to, meaning that Google (and the other search engines) will give a bit of a boost to that page when someone searches for that phrase. Now, keep in mind that you will need to utilize other optimization techniques in order to rank for that phrase, unless it is a totally non-competitive phrase. But your anchor text is definitely one of the factors used in the ranking algorithm to decide which pages rank higher than others...
full article: http://www.jenniferslegg.com/2007/05/17/...ing-links/