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Quote:Pick-up lines and landing pages have more in common than you'd think. Here's how to avoid getting blown off.

The point of the pick-up line at a bar is to make the person laugh or get excited enough that they are willing to give you their phone number. The point of a landing page is to get a visitor excited enough that they're willing to give you their credit card number (or to fill out a form). In both cases, you're really trying to get them to do something very simple: you just want them to stay with you just a little longer, to give you more time to convince them to take the action you want them to take.

Here are some lessons about pick-up lines that I learned in college. Surprisingly, later in life, they have become equally applicable to landing pages...