06-07-2007, 10:47 AM
Quote:Who ever thought two venerable internet giants would be scrambling to be No. 2? While Google is the undisputed leader in paid search marketing, Yahoo! and Microsoft don't even come close...
It is puzzling to see Yahoo and Microsoft continually lose market share to Google. Both search engines have devoted significant resources to dislodging the Google paid-search juggernaut. Perhaps Yahoo's management made the wrong judgment call in waiting too long before improving its badly outdated GoTo-Overture interface. Microsoft, on the other hand, was not only late to the party, it waited too long before redeploying resources to counter Google dominance. While both firms struggle to introduce new technology, it looks like Google grabbed all the talent.
Here's how these two firms compare against each other...
full article: http://imediaconnection.com/content/15213.asp