06-09-2007, 08:45 AM
Quote: Keyword search and store locator functions are the top decision-making tools consumers use when visiting e-retailers web sites...
The study also found that even the least-often named web site featuresgift suggestions and discussion boards/blogsoffer e-retailers guidance about tools consumers use frequently. 35% say gift suggestions help their product selection, Daugherty said. I challenge retailers to do that year-round; make a certain proportion of products gift-able.
Discussion boards and blogs are here to stay and retailers need to consider different ways to use them so people of like mind can talk...
full article: http://www.internetretailer.com/dailyNews.asp?id=22708