06-12-2007, 07:55 AM
Quote:***Making eBay More Fun New Homepage Tests***
Hi everyone. I'm Mike Osborn with eBay's Marketing team. As Philipp Justus mentioned in his last announcement, we're working on ways to make your experience on eBay even more fun and engaging.
The eBay homepage is really like the front door to eBay especially for new users. We want to make sure that people's first (and subsequent!) impressions of the site are positive.
My team has worked hard to develop some new versions of the eBay.com homepage that we're now ready to test. Some of our new designs include more personalized information, so you feel like you are being welcomed back by a site that knows you. Plus, we've streamlined the information we display, so new and existing members feel invited to explore a number of interesting areas without being overwhelmed with too much information coming at you all at once. Finally, we've worked to make sure the whole page communicates the fun eBay spirit.
In the next few days, a very small percentage of members will start seeing one of several new versions we're testing. We expect our tests to run for the next couple of months, and hope to settle on a new design later this year.
If you're curious, you can see a screenshot of one of the versions we're testing below.
screenshot: http://www2.ebay.com/aw/core/200706111436382.html