06-12-2007, 08:41 AM
Quote:E-mail marketing provider Constant Contact today unveiled ListenUp Survey, an online customer feedback program for small businesses that's designed to be easy to use, comprehensive in scope, and perhaps best of all, affordable.
Steve Oriola, Constant Contact vice president and general manager, said online surveys do more than just give you customer feedback. "With surveys, you can hear feedback from many different customers, not just the vocal ones, and identify your most and least valuable customers so you know how to service them," he said.
"You also get new ideas about how to better run your business, you get the information you need to retain your most valuable customers. A lot of small businesses can spin their wheels trying to please a segment of shoppers that are not the ones buying the most or referring the site to others. With surveys, you can identify, measure and follow up on all of this."...
full article: http://www.ecommerce-guide.com/solutions...hp/3682661